![]() Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. In grocery ecommerce alone, online revenues are expected to account for more than 13% of total category sales by 2026. To continue on a positive trajectory, the retail sector must focus on the growth being driven by consumers’ continued adoption of online shopping. ![]() ![]() While retail sales may currently be bouncing back at a rate faster than predicted - increasing by 1.2% between January and February of 2023 - they are still some way behind the comparative period of 2021. ![]()
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